Digital Marketing Opportunities
Claim your Google Business Profile
Google Business Profile is the digital representation of your physical business, so it is essential that your information is accurate and up to date (e.g. opening hours, location and contact details).
Ensure you have claimed your listing, or create one if it does not already exist. This is also key for generating customer reviews, helping to build trust and credibility with potential visitors.
Hashtags and Photography
When using your social media platforms, use relevant hashtags and high-quality imagery that reflect the Mid Ulster experience.
Where appropriate, align your content with the regional tourism brand developed by Tourism Northern Ireland, including Embrace A Giant Spirit, to maximise reach and consistency.
Get listed on Discover Northern Ireland
Tourism and hospitality providers can promote their offering for free via Discover Northern Ireland (subject to eligibility*).
To get started:
- Register on the Tourism NI Business Hub
- Follow the step-by-step guidance to create your listing
- Access webinars such as Navigating TourismNI.com and Discovering the potential of your Discover NI listing
This platform also feeds into Ireland.com, helping to improve your visibility in search engine results.
*Please note: Listings must meet the criteria outlined in the Tourism NI Contributor Agreement.
For events promotion, see the dedicated Events Support section.
Get listed on Visit Mid Ulster
Businesses featured on Discover Northern Ireland may also be considered for inclusion on Visit Mid Ulster platforms managed by Mid Ulster District Council.
If your business is not eligible for Discover Northern Ireland, you may contact the council directly to explore alternative promotional opportunities (subject to relevant criteria).
Digital and Social Media Promotion
Via Visit Mid Ulster
Visit Mid Ulster digital platforms showcase inspiring and informative content to attract visitors to the area, including:
Local businesses are encouraged to:
- Share high-quality, engaging content
- Tag relevant Visit Mid Ulster accounts
- Collaborate on campaigns and seasonal promotions
Via Tourism Northern Ireland
Tourism Northern Ireland regularly features industry content across its social channels, PR activity and media opportunities.
Businesses can submit:
- Stories
- Images
- Video content
Follow their guidance and webinars such as Get Involved – Sharing Your Stories and Content with Tourism NI to maximise your chances of being featured.
Via Tourism Ireland
Tourism Ireland promotes the island internationally.
Businesses can submit social media content via their content partners, helping to reach audiences in Great Britain, Europe and beyond.
Claim your TripAdvisor Listing
Tripadvisor is widely used by visitors to research accommodation, restaurants and experiences.
Make sure to:
- Claim or create your listing
- Regularly respond to customer reviews
- Use feedback to improve your offering
Tripadvisor ratings may also appear on your Discover Northern Ireland listing, enhancing your credibility.
Grow your sales with the Tourism Exchange
Consider using TXGB, a B2B platform that connects tourism businesses with distributors and online sales channels.
Benefits include:
- Making your product bookable online
- Accessing new domestic and international markets
- Reducing reliance on third-party commissions
Registration is free, with fees only applied when bookings are made.
Using Social Media Platforms
Tourism Northern Ireland provides guidance on using key platforms effectively, including:
These resources can help you refine your content, grow your audience and improve engagement.
Search Engine Optimisation (SEO) and Analytics
If you have a website, optimising it for search engines is essential to ensure your business is easily found online.
SEO helps improve your ranking in search results, while tools such as Google Analytics allow you to monitor performance and understand visitor behaviour.
Tourism NI provides webinars and guidance to support businesses in improving their digital presence.
