Key Brands and Marketing Assets

Key Brands & Marketing Assets

Mid Ulster District Council works in partnership with Tourism NI and Tourism Ireland to promote the region both domestically and internationally.

The Visit Mid Ulster brand is used to showcase the area’s unique heritage, landscapes, and experiences to visitors.

Incorporate Relevant Tourism Brands in Your Marketing Activity

To maximise your reach, ensure you align with key tourism brands in your marketing. Guidelines for usage can be found below:

Visit Mid Ulster – brand guidelines and toolkit
Northern Ireland – Embrace A Giant Spirit brand kit
Ireland – Fill Your Heart With Ireland brand platform

Use Visual Assets to Support Your Marketing Activity

Tourism NI provides an extensive online library of high-quality promotional images, videos, and branding materials to support your marketing efforts. This tri-agency collaboration between Tourism NI, Fáilte Ireland, and Tourism Ireland offers a wide range of digital assets to help promote destinations across the island.

Mid Ulster District Council also contributes relevant imagery and content to this shared resource.

Register for Tourism NI’s content library to access these materials.

You can also explore video content showcasing the region to enhance your marketing campaigns.

Check out the YouTube Channel - Visit Mid Ulster - for a variety of short tourism videos, which you may like to share and include in your marketing activities.

Use Hashtags on Social Media

Hashtags help connect your content with wider audiences and increase visibility across tourism platforms.

Using relevant hashtags ensures your posts are discoverable by visitors searching for inspiration or planning their trips. For example, if your business is based in Mid Ulster, incorporating location-based and regional hashtags will help attract potential visitors.

Key hashtags include: